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Ethnocentricity

The tendency to hold the belief that one's own cultural tradition or ethnic/cultural group is superior to all others. The tendency to use one's own group's standards as the standard, when viewing other groups; to place one's group at the top of a hierarchy and to rank all others lower (Sumner 1906).

Related terms:

Cultural Essentialism    Institutional Racism    Racism    Stereotypes    
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